Welcome to Sauna Wear




Man. Organize your toolkit. Underwear can be comfortable. Everyday.
Sauna research center proudly presents TOOLKIT COMFORT ™ Pouch.
Featuring pouch structure that creates an internal space for your
precious tools. This provides superior support, prevents any friction
and comforts your everyday life like never before.

Comfort your lifestyle.
Made in Finland.


100% Merino with genuine, hand made leather badge.
Made in Finland.

Inspired by Damnation Film. Our support for ongoing topic of removing unnecessary dams and to give wild fish chance to get back to their spawning grounds. Rivers would bound back to life and it would have more benefit to the people.
One of these dams is situated in the river mouth of Vantaanjoki, Helsinki. Finland's capital got its original name from the rapids of Helsingfors.

The profit from Free Helsingfors beanies will be donated to Virho ry, organisation that makes continuing refurbishment for rivers and streams in Finland.

More info in finnish at www.virtavesi.com


We made a collaboration with Pure Waste Textiles. The result : Kevo, exclusive 5 Panel Cap. Name comes from picturesque Kevo Strict Nature Reserve. Situated up north in Lapland.
Made from 100% Recycled denim. Reverse or Denim By Denim. Featuring genuine leather logo & adjust strap.
Made in EU.
More info about Pure Waste Textiles.



Sauna is a part of the finnish mythology & the folklore. It is believed that there are spirits & elves living in the Sauna. These creatures have the power to heal and protect from evil ones. As life is full of stories, Sauna adds one more.

Every year VAKKA organises a huge party for his friends around the world. This party isn't just another drinking party; it's a party to worship the supreme god, UKKO, in hopes that he will make favourable weather for the upcoming winter.

The Sauna is prepared with ancient methods so that the spirits and elves will shelter the partiers from TURSO and the other evil spirits.

People eat, drink, have a sauna, and dance together. They drink more, eat more. MEMMY plays the best tunes. The party goes on, with countless toasts of the special home brew, 'Sahti', raised to UKKO.

The celebration can take days. The party only ends when it's believed that UKKO makes love to his woman, AKKA, also known as Mother Earth. Well, normally it ends when they run out of the brew…

After the raging celebration, all wounds are fixed the old-fashioned way - with tar. Often, the evil forces overtake the partiers for a moment at this stage, in the form of a hangover. People return back their homes. Some feeling bottomless shame, and some just waiting for what will follow. It's time to wait.

Soon, UKKO sends KUURA, and the mountains are covered with the first frost. PYRY, the snowstorm, follows and brings HÖTTÖ, who covers the ground and trees with fluffy powder. The new winter has arrived.